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  3. Study Set
    Contemporary Marketing Study Set 3
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    A Company That Chooses to Focus Its Efforts on Satisfying
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A Company That Chooses to Focus Its Efforts on Satisfying

Question 40

Question 40

Multiple Choice

A company that chooses to focus its efforts on satisfying only one market segment for profit is using a(n) _____ strategy.


A) niche marketing
B) societal marketing
C) undifferentiated marketing
D) mass marketing

Correct Answer:

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