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    Contemporary Marketing Study Set 2
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    Exam 11: Relationship Marketing and Customer Relationship Management Crm
  5. Question
    A _____ Is a Strategic Relationship That Extends to External
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A _____ Is a Strategic Relationship That Extends to External

Question 191

Question 191

Multiple Choice

A _____ is a strategic relationship that extends to external entities but involves no direct buyer-seller interactions.


A) network partnership
B) buyer partnership
C) lateral partnership
D) seller partnership

Correct Answer:

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