A Leading Detergent Brand Receives Complaints from Its Customers That

Multiple Choice

A leading detergent brand receives complaints from its customers that the chemicals used are too strong and dangerous,and they do not smell good.To counter this,the company runs a series of ads showing its experts approaching select customers with an improved detergent that addresses the concerns of the customers.The company is engaging in:

A) controlled experimentation.
B) database marketing.
C) internal marketing.
D) customer win-back.