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Cannondale Bicycles Has a Customers' Group Called "The Chain Gang

Question 244

Multiple Choice

Cannondale Bicycles has a customers' group called "The Chain Gang." Members receive emails listing cycling-related tips,as well as access to a special website dedicated to cycling.In the context of the relationship marketing continuum,this is an example of the _____ level of relationship marketing.


A) first
B) second
C) fifth
D) fourth

Correct Answer:

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