Which of the Following Is True of Customer Relationship Management

Multiple Choice

Which of the following is true of customer relationship management systems?

A) Purchasing a CRM system allows a firm to expand and customize, whereas hosted systems are more limited.
B) Customer relationship management systems tend to complicate simple business processes.
C) They focus on decentralizing the marketing data.
D) They are more beneficial to the retailers compared to business firms in B2B markets.