Multiple Choice
Which of following statements is true about customer satisfaction?
A) Customer complaints should be viewed as failures, not opportunities.
B) Customers have less loyalty after resolving a complaint or problem with the firm.
C) Any method that makes it easier for customers to complain actually benefits the firm.
D) Any method that makes it easier for customers to complain harms the firm.
E) Firms should not take proactive steps like mailing customer surveys.
Correct Answer:
Verified
Correct Answer:
Verified
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