Multiple Choice
Which of the following statements is true regarding the interaction between a company and its customers?
A) Marketers must adhere to traditional performance measures to formulate customer-based missions and goals.
B) Customers have greater loyalty to a company after a conflict has been resolved than if they had never complained at all.
C) As happy customers typically talk about their buying experiences more than unhappy customers do, the cost of dissatisfaction incurred by a company tends to be low.
D) Any method that makes it easier for customers to complain ends up demonstrating the ineptitude of a firm.
Correct Answer:
Verified
Correct Answer:
Verified
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