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    Contemporary Marketing Study Set 2
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    Exam 11: Relationship Marketing and Customer Relationship Management Crm
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    The Term _____ Describes the Turnover in a Company's Customer
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The Term _____ Describes the Turnover in a Company's Customer

Question 117

Question 117

Multiple Choice

The term _____ describes the turnover in a company's customer base.


A) customer win-back
B) customer lifetime value
C) customer distribution pattern
D) customer churn

Correct Answer:

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