Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-The use of information technology to analyze data about customers and their transactions,to identify and target messages toward specific group of potential customers is referred to as _____.

A) strategic alliance
B) relationship marketing
C) cobranding
D) frequency marketing
E) value chain
F) database marketing
G) exponential smoothing
H) customer relationship management
I) trend analysis
J) internal customers
K) comarketing
L) quick-response merchandising
M) affinity program
N) lifetime value of a customer
O) Delphi technique
P) national account selling
Q) transaction-based marketing
R) customer churn
S) buzz marketing
T) grassroots marketing