A Major Benefit of Using Test Markets as a Quantitative

Multiple Choice

A major benefit of using test markets as a quantitative forecasting method is that:​

A) ​they provide realistic information on actual purchases rather than intent to buy.
B) ​they are quick and inexpensive.
C) ​they combine and average the outlooks of top executives from such areas as marketing, finance, and production.
D) ​they solicit opinion from experts outside the firm such as academic researchers.