Multiple Choice
Which of the following examples illustrates an orphan brand?
A) The line of fur blankets dropped in sales by 65% by the end of the first quarter.
B) The cherry wood dresser line was successful only in the Northeast.
C) Though company executives thought the line of picture frames would be a hit with customers, it did not sell.
D) The shoe line did not do well, but another company decided to purchase the rights to the design and manufacture it.
E) The line of handbags generated a 32% profit within the first quarter but the company ran out of raw materials to make the bags.
Correct Answer:

Verified
Correct Answer:
Verified
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