Multiple Choice
Match each item with the correct statement below.
-Channel intermediaries that take title to goods they handle and then distribute these goods to retailers,or business or B2B customers are known as _____.
A) marketing mix
B) specialty products
C) product
D) services
E) convenience products
F) impulse goods
G) installations
H) wholesalers
I) business-to-business (B2B)
J) supplies
K) emergency goods
L) shopping products
M) component parts and materials
N) staples
O) product mix
P) product line
Q) line extension
R) total quality management
S) product lifecycle
T) benchmarking
Correct Answer:

Verified
Correct Answer:
Verified
Q77: Which of the following is the first
Q86: Purchasers of component parts and materials need
Q103: Providers can maintain inventories of their services.
Q114: A chocolate bar bought while standing in
Q144: Your insurance firm depends on trained telemarketers
Q148: Heinz,the maker of various products including vinegar
Q151: Which of the following examples illustrates an
Q152: According to the textbook,the U.S.service sector accounts
Q153: Procter & Gamble has over 50 leadership
Q154: Installations' marketers typically focus their promotional efforts