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    Exam 12: Product and Service Strategies
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    The Number of Product Lines a Firm Offers Is Referred
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The Number of Product Lines a Firm Offers Is Referred

Question 124

Question 124

Multiple Choice

The number of product lines a firm offers is referred to as the _____ of its product mix.


A) depth
B) width
C) volume
D) length

Correct Answer:

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