Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-The _____ is the blending of the four strategy elements-product,distribution,promotion,and price-to fit the needs and preferences of a specific target market.

A) marketing mix
B) specialty products
C) product
D) services
E) convenience products
F) impulse goods
G) installations
H) wholesalers
I) business-to-business (B2B)
J) supplies
K) emergency goods
L) shopping products
M) component parts and materials
N) staples
O) product mix
P) product line
Q) line extension
R) total quality management
S) product lifecycle
T) benchmarking