Multiple Choice
Match each item with the correct statement below.
-A bundle of physical,service,and symbolic attributes designed to satisfy a customer's wants and needs is called a(n) _____.
A) marketing mix
B) specialty products
C) product
D) services
E) convenience products
F) impulse goods
G) installations
H) wholesalers
I) business-to-business (B2B)
J) supplies
K) emergency goods
L) shopping products
M) component parts and materials
N) staples
O) product mix
P) product line
Q) line extension
R) total quality management
S) product lifecycle
T) benchmarking
Correct Answer:

Verified
Correct Answer:
Verified
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