Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world-class performance is referred to as _____.

A) marketing mix
B) specialty products
C) product
D) services
E) convenience products
F) impulse goods
G) installations
H) wholesalers
I) business-to-business (B2B)
J) supplies
K) emergency goods
L) shopping products
M) component parts and materials
N) staples
O) product mix
P) product line
Q) line extension
R) total quality management
S) product lifecycle
T) benchmarking