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    Contemporary Marketing Study Set 2
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    Exam 13: Developing and Managing Brand and Product Categories
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    Tide Detergent Is Available in a Variety of Formulations but Procter
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Tide Detergent Is Available in a Variety of Formulations but Procter

Question 10

Question 10

True/False

Tide detergent is available in a variety of formulations but Procter and Gamble should be concerned that any addition to the Tide detergent product line could cannibalize sales of existing products.​

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