Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-A person who purchases new products as soon as they are available in the market is called a(n) _____.

A) trade dress
B) brand preference
C) brand insistence
D) generic product
E) family brand
F) brand equity
G) product diversification
H) trademark
I) brand extension
J) consumer innovator
K) brand name
L) private brand
M) brand manager
N) universal product code (UPC)
O) cannibalization
P) product liability
Q) captive brand
R) brand mark
S) line extension
T) label