Multiple Choice
You launched the first ad campaign for your new nutrition bar just a few weeks ago, and are pleased to see hundreds of requests for more information about its ingredients on the company's Facebook page and Twitter account. The nutrition bar is most likely in which stage of the consumer adoption process?
A) Adoption
B) Evaluation
C) Awareness
D) Interest
E) Accelerated
Correct Answer:

Verified
Correct Answer:
Verified
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