Nivea Works for Bonbon,a Fair-Trade Chocolate Company Based in California

Multiple Choice

Nivea works for Bonbon,a fair-trade chocolate company based in California.In addition to being recognized for the delicious,low fat treats the company manufactures,Bonbon is also known for fair labor practices at its factories.When interviewed,83% of the company's loyal customers said when they couldn't find Bonbon products for purchase in local stores,they ordered them online rather than buy substitute products. ​
​Which type of brand loyalty is illustrated here?

A) ​brand insistence
B) ​brand preference
C) ​brand recognition
D) ​brand name
E) ​brand competition