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Which of the Following Is True of Generic Products

Question 158

Multiple Choice

Which of the following is true of generic products?


A) They are identified through a brand name owned by a wholesaler or retailer.
B) They are identified through a brand name owned by a manufacturer or other producer.
C) They are well known national brands sold exclusively through a joint venture between a manufacturer and a retailer.
D) They are characterized by plain labels, little or no advertising, and no brand names.

Correct Answer:

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