Kennedy Enjoys Shopping at Costco and Likes to Purchase the Kirkland

Multiple Choice

Kennedy enjoys shopping at Costco and likes to purchase the Kirkland brand of strawberry preserves.However,on a recent shopping trip,the store did not have the Kirkland brand but a new organic brand,Clover Patch.Kennedy decided to purchase the new brand and give it a try.Which term best describes Kennedy's level of brand loyalty for the Kirkland brand of strawberry preserves?​

A) ​brand preference
B) ​brand recognition
C) ​brand insistence
D) ​brand persistence