Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-_____ refers to the responsibility of manufacturers and marketers for injuries and damages caused by their products.

A) trade dress
B) brand preference
C) brand insistence
D) generic product
E) family brand
F) brand equity
G) product diversification
H) trademark
I) brand extension
J) consumer innovator
K) brand name
L) private brand
M) brand manager
N) universal product code (UPC)
O) cannibalization
P) product liability
Q) captive brand
R) brand mark
S) line extension
T) label