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    Contemporary Marketing Study Set 2
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    Exam 14: Marketing Channels and Supply Chain Management
  5. Question
    A Vertical Marketing System (VMS)in Which a Single Owner Operates
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A Vertical Marketing System (VMS)in Which a Single Owner Operates

Question 37

Question 37

Multiple Choice

A vertical marketing system (VMS) in which a single owner operates the entire marketing channel is called a(n) _____ marketing system.


A) corporate
B) administered
C) contractual
D) community

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