Multiple Choice
Jennifer is looking for a wedding present for her fiance and is considering buying him a watch.She likes luxury items and is willing to spend between $4,000 and $10,000 on the gift.She visits several jewelry stores and realizes that the prices are the same for Rolex and Philippe Patek brand watches and each store tells her these brands are never discounted.What type of pricing objective is utilized by Rolex and Philippe Patek?
A) prestige
B) profit
C) volume
D) meeting competitors
Correct Answer:
Verified
Correct Answer:
Verified
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