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A Flooring Manufacturer Has Experienced an Increase in Sales of Laminate

Question 214

Multiple Choice

A flooring manufacturer has experienced an increase in sales of laminate flooring in the stores located in the southeastern region of the United States.A recent marketing plan identifies that cork flooring will be introduced in the same stores before rolling out to the rest of the country.What effect is this manufacturer at risk of experiencing with this strategy? ​


A) ​shop bot
B) ​bundling
C) ​price fixing
D) ​dual pricing
E) ​cannibalization

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