​Oscar Mayer Has Recently Developed a New Snack Product That's

Multiple Choice

​Oscar Mayer has recently developed a new snack product that's targeted to kids and young adults as a healthy,protein-based after-school or pre-dinner snack.They expect the product to complement their Lunchables product line and appeal to teen-age or college-age consumers who think of Lunchables as just for younger kids.In order to promote product trial and subsequent adoption,the company plans to use a relatively low entry price compared to the competition.What type of pricing strategy does Oscar Mayer plan to utilize?

A) ​penetration
B) ​everyday low pricing
C) ​skimming
D) ​competitive pricing