​Don Intends to Use Promotional Pricing as an Ongoing Part

Multiple Choice

​Don intends to use promotional pricing as an ongoing part of the marketing strategy for his automotive supply store.Because you are his friend -- and have years of experience in retail marketing -- you feel obligated to tell Don that he should rethink this plan.What point(s) do you make?

A) ​Overuse of promotional pricing can get customers hooked on lower-than-normal prices.
B) ​Promotional pricing is intended to be a temporary part of a firm's marketing strategy, not an ongoing element.
C) ​Promotional pricing will require Don to use popular products like motor oil as loss leaders.
D) ​Promotional pricing only works when implemented together with psychological pricing techniques.
E) ​Promotional pricing is seldom used by retailers.