Essay
McDonald's wanted to add a pancake shaped like a muffin to its breakfast menu.The problem was in determining how a customer would add syrup to the pancake while eating and driving.Fortunately,one of the company's suppliers developed crystallised syrup that seeps through the pancake once it is heated.What phase of new-product development occurred when McDonald's met with its supplier?
Correct Answer:

Verified
Technical development occurred when McDo...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q8: Samsung recognised earlier than their competitors that
Q9: _ is an agreement between two brands
Q10: Discuss,with examples,the three categories of innovations and
Q11: At what stage of the consumer adoption
Q13: Explain how Panadol introducing a new product
Q14: A company such as Procter & Gamble
Q15: Which of the following statements about brand
Q16: Kitchen dishcloths are often difficult to rinse
Q17: When cooking magazine Taste of Home was
Q137: What is ingredient branding? Why would manufacturers