Which of the Following Statements About Brand Equity Is True

Multiple Choice

Which of the following statements about brand equity is true?

A) Brand equity means a brand has customer loyalty.
B) Brand equity refers to the brand's value to an organisation.
C) Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
D) Brand equity can provide a competitive advantage.
E) All of the above