Multiple Choice
Procter & Gamble make several different kinds of shampoo,but it did not have a dandruff shampoo designed specially for women until it added Pro-V anti-dandruff shampoo.This is an example of product extension through a/n ________.
A) downward line stretch
B) filling-out strategy
C) product line contraction
D) value stretch
E) upward line stretch
Correct Answer:
Verified
Correct Answer:
Verified
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