Multiple Choice
Mercedes was able to successfully introduce its C-Class car at $30,000 without injuring its ability to sell other Mercedes cars for $100,000 or more.Mercedes implemented a/n ________.
A) upward line stretch
B) value stretch
C) downward line stretch
D) product line contraction strategy
E) filling-out strategy
Correct Answer:
Verified
Correct Answer:
Verified
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