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    ________ Is the Process of Dividing a Larger Market into Smaller
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________ Is the Process of Dividing a Larger Market into Smaller

Question 95

Question 95

Multiple Choice

________ is the process of dividing a larger market into smaller pieces based on one or more meaningful shared characteristics.


A) Positioning
B) Acculturation
C) Segmentation
D) Market aggregation
E) Customisation

Correct Answer:

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