Multiple Choice
________ is the process of dividing a larger market into smaller pieces based on one or more meaningful shared characteristics.
A) Positioning
B) Acculturation
C) Segmentation
D) Market aggregation
E) Customisation
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q90: Businesses often divide their markets according to
Q91: How can marketers make use of generational
Q92: Why might a marketer segment using family
Q93: To market Suave shampoo,Unilever used data from
Q94: Gathering geographic information about Australia and New
Q96: A company evaluates whether to develop two
Q97: A target market is not viable unless
Q98: Size of company,total sales,type of product purchased
Q99: The owner of a pet-grooming salon wants
Q100: The VALS system categorises consumers as _.<br>A)leaders