A Company Evaluates Whether to Develop Two Separate Lines of Sunscreen

Multiple Choice

A company evaluates whether to develop two separate lines of sunscreen lotions,one for men and one for women.

A) men and women had different product needs and wants
B) there are marketing communication options that would reach both segments
C) each segment would be profitable now and in the future
D) the company could determine the size and purchasing power of each segment
E) All of the above