A Perceptual Map Is Used to ________

Multiple Choice

A perceptual map is used to ________.

A) locate consumers within a primary metropolitan statistical area (PMSA)
B) identify at which stage of the targeting process the marketer needs to be
C) identify psychographic segments such as people who cheat on their income taxes or steal from their employers
D) determine how consumers position products in relation to each other
E) create consumer cross-tabulations for marketing research