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    Exam 7: Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management
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    Discuss the Steps Involved in Customer Relationship Management (CRM)and Explain
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Discuss the Steps Involved in Customer Relationship Management (CRM)and Explain

Question 131

Question 131

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Discuss the steps involved in customer relationship management (CRM)and explain why marketers would adopt CRM.

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The steps involved in CRM are: - Identif...

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