CRM Firms Focus on Increasing Their Share of Customers Rather

Multiple Choice

CRM firms focus on increasing their share of customers rather than share of market because ________.

A) customers come and go so quickly
B) it is always hard and expensive to get new customers
C) it is usually easier but more expensive to keep an existing customer than to get a new customer
D) it is easier and less expensive to keep an existing customer than to get a new customer
E) it is harder but less expensive to keep an existing customer than to get a new customer