Multiple Choice
Why would a company adopt a differentiated targeting strategy when there are economies of scale benefits with an undifferentiated strategy?
A) Consumers choose amongst brands that are well known.
B) It can identify different segments with distinct needs.
C) Each competing brand has a distinctive image in the marketplace.
D) The company has the resources to offer several products at a variety of prices.
E) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
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