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    Marketing Real People Real Choices Study Set 2
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    Exam 5: Consumer Behaviour: How and Why We Buy
  5. Question
    Problem Recognition Occurs When ________
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Problem Recognition Occurs When ________

Question 101

Question 101

Multiple Choice

Problem recognition occurs when ________.


A) a consumer has a certain need
B) marketing highlights a latent consumer need
C) A but not B
D) B but not A
E) A and B

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