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    Marketing Real People Real Choices Study Set 2
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    Exam 5: Consumer Behaviour: How and Why We Buy
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    Explain What Is Meant by an Information Search,and How a Potential
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Explain What Is Meant by an Information Search,and How a Potential

Question 75

Question 75

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Explain what is meant by an information search,and how a potential consumer would conduct an information search for the purchase of a new car.

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Information search is the step of the de...

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