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    Marketing Real People Real Choices Study Set 2
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    Exam 5: Consumer Behaviour: How and Why We Buy
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    Explain the Potential Influence of Culture,subcultures and Social Class on Consumer
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Explain the Potential Influence of Culture,subcultures and Social Class on Consumer

Question 79

Question 79

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Explain the potential influence of culture,subcultures and social class on consumer behaviours.Illustrate using a food product.

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Culture is the value,beliefs customs,and...

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