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    Marketing Real People Real Choices Study Set 2
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    Exam 5: Consumer Behaviour: How and Why We Buy
  5. Question
    ________ Occurs When People Learn That Their Actions Result in Rewards
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________ Occurs When People Learn That Their Actions Result in Rewards

Question 39

Question 39

Multiple Choice

________ occurs when people learn that their actions result in rewards or punishment.


A) Cognitive conditioning
B) Self-concept development
C) Information searching
D) Operant conditioning
E) Classical conditioning

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