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  3. Study Set
    Marketing Real People Real Choices Study Set 2
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    Exam 5: Consumer Behaviour: How and Why We Buy
  5. Question
    ________ Is When Consumers Assign Meaning to a Stimulus
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________ Is When Consumers Assign Meaning to a Stimulus

Question 41

Question 41

Multiple Choice

________ is when consumers assign meaning to a stimulus.


A) Motivation
B) Interpretation
C) Product line extension
D) Hierarchy of needs
E) Operant conditioning

Correct Answer:

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