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    Exam 5: Consumer Behaviour: How and Why We Buy
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    Use Learning Theory to Explain Why a Company Might Use
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Use Learning Theory to Explain Why a Company Might Use

Question 61

Question 61

Essay

Use learning theory to explain why a company might use puppies,kittens and babies in their advertisements even though they are not related to the product being sold.

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Such advertisements are using classical ...

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