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    Exam 1: Welcome to the World of Marketing: Creating and Delivering Value
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    When a Firm's Capability Is Superior to That of Its
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When a Firm's Capability Is Superior to That of Its

Question 104

Question 104

Multiple Choice

When a firm's capability is superior to that of its competition,the firm has a ________.


A) want but not a need
B) service exchange
C) distinctive competency
D) social benefit
E) limited sales volume

Correct Answer:

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