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    Marketing Real People Real Choices Study Set 2
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    Exam 1: Welcome to the World of Marketing: Creating and Delivering Value
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    A Consumer Can Purchase a Can of Soft Drink from a Local
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A Consumer Can Purchase a Can of Soft Drink from a Local

Question 106

Question 106

Essay

A consumer can purchase a can of soft drink from a local convenience store or a supermarket.Discuss two areas where the supermarket may have competitive advantage.

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Given the purchasing power and volume bu...

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