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    Marketing Real People Real Choices Study Set 5
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    Exam 1: Welcome to the World of Marketing: Createand Deliver Value
  5. Question
    To Calculate Lifetime Value,a Company Would Estimate the Amount the Person
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To Calculate Lifetime Value,a Company Would Estimate the Amount the Person

Question 42

Question 42

True/False

To calculate lifetime value,a company would estimate the amount the person would spend and then subtract what it will cost them to maintain this relationship.

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