Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-_____ attempts to isolate the traits that distinguish a certain group of customers from the overall market.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange processes
L) Business products
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding