MATCHING Complete the Following Using the Terms Listed

Multiple Choice

MATCHING
Complete the following using the terms listed.
-_____ allows a firm to bulk-produce goods and services while adding unique features to individual or small groups of orders.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange process
L) B2B
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding