Multiple Choice
Tabitha is a research specialist in the marketing division.She is working on a project that involves searching through customer database to detect spending patterns or trends that her company could target to increase sales.Tabitha is ______.
A) developing a value-added database
B) segmenting and correlating the data files
C) doing environmental scanning
D) data mining
Correct Answer:

Verified
Correct Answer:
Verified
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